Saturday, April 9, 2011

English in Action Course: Maya del Sol

This advertisement is for Maya del Sol, a trendy 'Nuevo Latino' restaurant in Chicago specializing in Central and South American fusion. Maya del Sol's tag line is:

(h)eat + chill

A Point by Point Breakdown of the English Wordplay:

Heat
  • The food is spicy = hot
  • The nightlife is spicy = hot meaning 'sexy' or 'popular'
  • Maya del Sol means 'Mayan Sun' = the Mayan sun is hot
(H)eat
  • Eat is part of the word heat; this refers to the spicy (hot) food that you will eat at this restaurant
Chill
  • To chill out = to relax
  • Chill = cool/nice
  • Chill = a chilled drink like a margarita, which the Mayan statue is holding
(H)eat + Chill
  • Eat spicy, sexy food in a cool atmosphere while you relax
  • Spicy food and atmosphere (heat) vs. chilled drink in a laid back atmosphere = yin/yang; the perfect balance for your dining experience

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